New T-shirts

I’m excited to introduce a new generation of t-shirts at Worlds End. You might think a t-shirt is the easiest thing to do, trust me it’s not. It took almost 2 years of development and trials to get this t-shirt as it is. What we have now is an organic*, unbleached, fair-trade t-shirt coming from a direct source. When you feel it in your hands you’ll immediately notice its extraordinary quality.

The cotton for this shirt comes from Peru. The largest cotton producing countries in the world are India, China, and the US. Most major organic suppliers are located in India and Pakistan. The infrastructure of cotton trade in this region is often characterized by many in-between traders. This can be a problem when it comes to transparency within a production chain. We wanted to make a shirt of which we know the exact provenance. And this new t-shirt comes from the coastal region south of Lima and is finished (printed) in England. The initiative to grow organic cotton in this area (to build up the knowledge and experience) and to transform it directly into products locally is the result of a 20year intense partnership of one Peruvian and on Swedish family.

From now on we’ll offer 2 ranges of t-shirts. Classic T-shirts are remakes of our most popular prints like “I’m not a terrorist”. These will be available at selected VW boutiques for £50. In addition to that Worlds End will have some different prints like “Tits” and “AR”. These belong to the Worlds End Special range. And because we want these to be affordable to everybody, and also as a little ‘thank you’ for your long loyalty, these remain at £35. Both ranges will sell under the Worlds End label.

*USDA-, EUOS-, and GOTS certified

For the first time we used cotton in a naturally grown colour.

 

Did you like this? Share it:

Buy less – Choose well

“I am not a fashionista and I don’t intend to be one. I wear clothes that make me comfortable and happy. I chose Vivienne Westwood not only because of her genius designs but also for the things she promotes and fights for. I have now inherited her advice ‘Buy less – Choose well’. My choice includes the Slogan Square- and Squiggle shirts and I adore the Mountain hats too. These pieces make you feel you’re not just wearing something, but making a statement as well. It is not to everyone’s cup of tea, but hey, this is what makes me unique. My favourite Westwood shop has got to be Worlds End. It’s another world of its own filled with special things. Lisa Reynolds, the shop manager, makes you feel welcome and want to come back again and again. Vivienne once said ‘Fashion is about eventually being naked’, but for now I’ll keep my hat and towel.”

Alquin Soriano Magpantay

Did you like this? Share it: