I thought that it was about time to do a post about, in a way, kind of a sister shop to World’s End.
This shop is ‘A Child of the Jago’ & it’s recent younger brother ‘Jack Sheppard’.
First opened in 2008 in Great Eastern St, EC2, ‘A Child of the Jago’ takes its name from the title of the book by Arthur Morrison written in 1896.
The premise of the book is that if you are born into poverty then you will never leave it.
Read more: http://www.londonfictions.com/arthur-morrison-a-child-of-the-jago.html .
The location of ‘The Jago’ or ‘The Old Nichol’ is now the location of the Boundary Estate, just around the corner from the EC2 shop & within minutes of Brick Lane Market & Shoreditch.
Boundary Estate, built in 1900 was the first social housing project built by a local government authority & is arguably the first council housing estate in the world. It was built to deal with the appalling situation of the Jago tenants (although the actual residents of the Jago were not re-housed. They were pushed further east).
The proprietor of the ‘A Child of the Jago’ shop is my brother Joe Corre. His interest in the Jago book stems not only from his interest in social history but also from the fashion statements of the time.
What you wore said who you are. If you had character then you dressed flash!
A good suit of clothes can get you into a whole new level of living.
The most glamourous characters in the Jago book are the Igh Mob – the swankily dressed master criminals who have worked their way to the top of the ladder of East End iniquity.
Their clothes were not just the reward of their lives of crime; they were the means to that end.
Dressed in style they could get into the best places in town to do their work.
This is the style theme of the shop. Check out their website: http://www.achildofthejago.com/ .
The second Jago shop has opened very recently. Just before Christmas 2014.
Its location this time is a masterstroke. 100 yards from Leicester Square tube on Charing Cross Rd in the heart of the West End.
Sporting the hanging shop sign of the knuckle duster cutting shears of the ‘Militant Guild of Rural Tailors’; the shop is unmissable.
This time the shop is also called ‘Jack Sheppard’.
Another criminal snappy dresser, Jack Sheppard was hung at the public gallows in Tyburn at age 23 on 16th November 1724.
200,000 people came to witness his execution (one third of the population of London then).
Sheppard’s fame derived from the fact that he escaped from prison four times. The last two times, being from the notorious Newgate Prison. Read here: http://www.exclassics.com/newgate/ng173.htm .
The shops themselves are very stylishly & painstakingly decorated. Joe himself designed, sourced & had made all the interior fittings. Newgate map wallpaper, fabric covered clothes hangers, metal chandeliers as hat stands, framed pictures of Hogarth prints & North American Indian chiefs such as Geronimo give the shop an authentic feeling of time, history & the counter-revolution.
On the glass front door of the shop are emblazoned the words ‘Original Terrorist Clothing’. Of course you are thought of as trouble if you don’t keep to your place as the ‘establishment’ would like. Might as well take the title & wear it with pride.
Reminds me of the label for the Westwood shop Seditionaries in the 70’s ‘Clothes for Heroes’..
ThanX to Ray, customer at Jago (& of World’s End)